Joan and Oleg co-founded Malibu Beach Recovery Center in the fall of 2007.   In conjunction Dr. Lisa Benya, DO, who will serve as now lead doctor for Corral Canyon Recovery, they learned to quickly detox patients off their drug of choice, and off the drugs used to detox them. Their success rate was higher than the average industry success rate, enough so that the medical investment branch of Wells Fargo Bank bought Malibu Beach Recovery Center (MBRC) in 2014.

During those years, Joan become a successful advocate for the addiction industry. In 2016 she co-founded with Sergei and others the Addiction Treatment Advocacy Coalition (ATAC).  In 2017 Sergei became vice-president (now owner and CEO) of a small 6 bed (now 16 bed) facility in Silicon Valley, which is regularly named 5th best in CA by Newsweek Magazine.

In 2023 Joan was approached by First Responder Ambassador Care Jo Vaughan to re-open the Malibu house exclusively for First Responders and offer them the same high level care previously offered to actors, musicians, and Silicon Valley employees.  She immediately agreed; First Responder Malibu opened February 1, 2024.